Free ROI Tool

Calculate Your Direct Mail ROI

Enter your average ticket value and close rate to estimate your return from a single TownFavorite postcard campaign.

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Average Ticket Value ($)

Close Rate (%)

Response Rate (%)

Addresses Reached

5,000

Cost Per Address

$0.120

Est. Responses

How we calculate this

We use your response rate estimate (industry average for direct mail is 0.5–2%), your close rate, and your average ticket value to project new customers and revenue. The ROI is calculated as (estimated revenue minus slot cost) divided by slot cost. Results are estimates. Actual performance depends on your offer, design, and market.

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