How does community postcard mailing work?

We print a large-format postcard and mail it directly to thousands of targeted addresses in your chosen neighborhoods. You select a product tier based on your reach goal and budget, choosing from 2,500 premium-targeted addresses up to 10,000 broad-reach addresses, and we handle print production and USPS delivery.

How many addresses can I reach per campaign?

It depends on the product you choose. Community Reach delivers to 5,000 addresses starting at $600. Maximum Reach covers 10,000 addresses at $850. Elite Targeted Reach delivers to 2,500 premium-demographic addresses at $900. All campaigns use USPS-certified routes for verified delivery.

What is the difference between front and back placement?

Front placement puts your ad on the side recipients see first when the postcard arrives. Front Premium slots occupy the most prominent positions and command higher rates. Back Standard slots offer the same address reach at a lower price point.

How long does it take from purchase to mailing?

Each campaign has a fixed mail date displayed on the campaign page. Once you purchase a slot, you have 7 days to submit artwork. We handle print production and USPS delivery from there.

Can I get help designing my ad?

Yes. We offer a design add-on for $150 that includes a professionally designed ad sized perfectly for your slot. Just provide your logo, business info, and any offer details.

What happens if a campaign sells out before I purchase?

You can join the waitlist for that campaign and we will notify you when a slot opens or when the next campaign launches in your city.

Do you offer multi-campaign discounts?

Yes. We offer subscription packages for 3, 6, and 12 consecutive drops with discounts of 10%, 15%, and 20% respectively. Consistent repetition is what drives direct mail results.

Can I run campaigns in two different cities at the same time?

Yes. Each city is an independent campaign with its own slot inventory, drop schedule, and ad placement. You can reserve a slot in Hoover and a slot in Mountain Brook simultaneously, and each runs on its own timeline. Multi-city buyers get the same per-slot pricing as single-city buyers.

What is the minimum commitment to get started?

A single drop is the minimum commitment. You can reserve one ad slot in one city for one mailing cycle with no subscription required. There are no setup fees, no contracts, and no automatic renewals. If you want to lock in a lower cost-per-drop and guarantee your slot position, the 3-Drop package is the most popular entry point.

Call 205-922-3736

Birmingham Alabama neighborhood streets — TownFavorite direct mail advertising coverage area

Local Direct Mail Advertising

Get Your Business in Front of Thousands of Local Addresses

Local community postcard mailers delivered to targeted neighborhoods across the Birmingham metro. Starting at $600.

Find Your Best Fit How It Works

USPS Certified Routes

No Long-Term Contracts

Limited Slots Per Campaign

0K+

Delivery Addresses Across 12 Cities^*

Entry Price Per Slot

USPS EDDM

Route Delivery

LOCAL

Community Postcard Mailer

Simple. Affordable. Effective.

Four steps from click to 10,000 mailboxes.

Step 1

Choose Your Neighborhood

Select the city and neighborhood where you want your postcard delivered. Jefferson County and Shelby County routes available.

Step 2

Select Your Ad Tier

Choose Community ($600), Maximum ($850), or Elite ($900) based on your delivery reach and budget.

Step 3

Select Your Ad Location

Pick your exact position on the postcard: Side A or Side B, front-row or back-row slots on the shared 9×12 mailer.

Step 4

Pay for Your Ad Slot

Reserve your slot and complete checkout. Your slot is held for 15 minutes after you click Reserve.

New to Direct Mail?

Learn the terminology before you buy: EDDM, carrier routes, saturation mail, and more.

View the Glossary

Reserve Your Postcard
Mailer SlotReserve Your Postcard Mailer Slot

Step 1: Choose your neighborhood

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Not sure which product is right for your business?

Answer 6 questions and get a personalized recommendation. Takes 90 seconds.

Take the Audience Match Quiz

Three Products. One Postcard.

Choose the reach that matches your business. Every product uses the same 9×12 postcard, USPS EDDM delivery, and print-inclusive pricing.

Community Reach

Broad local address reach

Per Slot$600

12¢/address5,000 addresses

5,000 delivery addresses via USPS EDDM certified routes. Ideal for businesses building brand recognition across a full neighborhood or zip code.

5,000 addresses per drop
USPS EDDM certified routes
Print + postage included
9×12 full-color postcard

Reserve Community Slot

Lowest CPH

Maximum Reach

Market dominator - lowest cost per address

Per Slot$850

8.5¢/address10,000 addresses

10,000 delivery addresses - the widest single-drop coverage available. Dominate your market with the lowest cost per address of any product.

10,000 addresses per drop
USPS EDDM certified routes
Print + postage included
9×12 full-color postcard

Reserve Maximum Slot

Premium Demographic

Elite Targeted Reach

Premium demographic-targeted mailing

Per Slot$900

36¢/address2,500 addresses

2,500 carefully selected high-income delivery addresses. This is not a smaller version of the standard mailer - it is a precision demographic product targeting the addresses most likely to spend on high-ticket services.

2,500 addresses per drop
Demographic-targeted addresses
Print + postage included
9×12 full-color postcard

Reserve Elite Slot

View Multi-Drop Packages & Metro Bundle →

Ready to advertise in your market?

Reach thousands of local households with a targeted postcard drop. Slots are limited per campaign.

Get in Touch →

Active Campaigns

Select your city to see available slots and campaign details.

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What's Your ROI on Direct Mail?

Enter your ticket value and close rate to see your estimated return.

Calculate My ROI

FAQ

Frequently Asked Questions

Everything you need to know before reserving your slot. Can't find your answer? Ask us directly.

By The Numbers

Results That Speak for Themselves

Estimate Your

Potential ROI

Use our free calculator to project your campaign returns

0¢

Starting At

Per address. vs. $0.50–$2.00 for digital

USPS EDDM

Route Delivery

Every address on certified USPS routes

Verified Local Advertiser Feedback

Local service businesses across the Birmingham metro use TownFavorite to stay in front of the same addresses, campaign after campaign.

“We booked 14 new clients the week after the postcard dropped. Best $600 we've spent on marketing this year.”

14 new clients

Sarah M.

Hoover Home Cleaning · Hoover, AL

“I was skeptical about direct mail but the targeting was spot-on. Our phone rang for two weeks straight after the campaign.”

2 weeks of inbound calls

Marcus T.

Mountain Brook HVAC · Mountain Brook, AL

“Compared to Facebook ads, this was 3x cheaper per lead and the customers actually showed up. We're booking the next campaign now.”

3x cheaper per lead vs. social

Jennifer L.

Vestavia Hills Dental · Vestavia Hills, AL

“We ran a solo mailer last year for $2,400 and got 3 calls. TownFavorite got us 11 calls for $600. The math doesn't lie.”

11 inbound calls

David R.

Trussville Pest Control · Trussville, AL

“Our landscaping business picked up 6 new recurring clients from one drop. We locked in a 6-drop subscription the same week.”

6 new recurring clients

Kevin B.

Homewood Lawn & Landscape · Homewood, AL

“We booked 14 new clients the week after the postcard dropped. Best $600 we've spent on marketing this year.”

14 new clients

Sarah M.

Hoover Home Cleaning · Hoover, AL

“I was skeptical about direct mail but the targeting was spot-on. Our phone rang for two weeks straight after the campaign.”

2 weeks of inbound calls

Marcus T.

Mountain Brook HVAC · Mountain Brook, AL

“Compared to Facebook ads, this was 3x cheaper per lead and the customers actually showed up. We're booking the next campaign now.”

3x cheaper per lead vs. social

Jennifer L.

Vestavia Hills Dental · Vestavia Hills, AL

“We ran a solo mailer last year for $2,400 and got 3 calls. TownFavorite got us 11 calls for $600. The math doesn't lie.”

11 inbound calls

David R.

Trussville Pest Control · Trussville, AL

“Our landscaping business picked up 6 new recurring clients from one drop. We locked in a 6-drop subscription the same week.”

6 new recurring clients

Kevin B.

Homewood Lawn & Landscape · Homewood, AL

“As a new practice in Pelham, we needed local awareness fast. The postcard campaign gave us 9 new patient inquiries in the first two weeks.”

9 new patient inquiries

Dr. Amanda W.

Pelham Family Chiropractic · Pelham, AL

“I've tried Google Ads, Facebook, and Nextdoor. Nothing has converted as consistently as the TownFavorite postcard. Neighbors actually hold onto it.”

Highest conversion of any channel

Lisa H.

Mountain Brook House Cleaning · Mountain Brook, AL

“We used the design add-on and the postcard looked completely professional. Three neighbors called us from the same street on the same day.”

3 same-street calls in one day

Tony P.

Birmingham Plumbing Co. · Birmingham, AL

“Indian Springs is a small community and everyone knows everyone. Getting our name on a postcard that goes to every household was a game-changer.”

Community-wide brand awareness

Rachel S.

Indian Springs Pool & Spa · Indian Springs Village, AL

“We've done 4 drops now and each one builds on the last. By drop 3 people were calling and mentioning the postcard by name. Repetition is everything.”

4 consecutive drops, growing results

Greg M.

Vestavia Hills Roofing · Vestavia Hills, AL