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Local Direct Mail Advertising

Choose Your Reach.
Match Your Market.

Three products built for different business types, budgets, and customer profiles. Starting at $600 per drop.

  • USPS EDDM Planning
  • No Long-Term Contracts
  • Limited Slots Per Campaign
3
Distinct mailing products
12
Cities served
209K+
Household references
$600
Starting price per slot

Undated household estimates across our 12 city guides—not deliverable-address counts or campaign coverage.

Not sure which product is right for your business?

Answer 6 questions for a local product recommendation. No email required.

Most Popular

Community Reach

Broad local address reach

Per Slot$600
12¢/address5,000 addresses

5,000 reference address capacity. Confirm selected recipients, the mailing area and schedule with TownFavorite.

Ideal For

  • Restaurants & Food
  • Retail & Services
  • Home Services
  • Healthcare & Wellness
  • Auto Services
  • Local Events
  • 5,000 addresses per drop
  • USPS EDDM route planning
  • Print + postage included
  • 9×12 full-color postcard
Ask About Community
Lowest CPH

Maximum Reach

Market dominator - lowest cost per address

Per Slot$850
8.5¢/address10,000 addresses

10,000 reference address capacity. Confirm selected recipients, the mailing area and schedule with TownFavorite.

Ideal For

  • Insurance & Finance
  • Political & Civic
  • Large Retailers
  • Multi-Location Services
  • Regional Brands
  • Franchise Operators
  • 10,000 addresses per drop
  • USPS EDDM route planning
  • Print + postage included
  • 9×12 full-color postcard
Ask About Maximum
Premium Demographic

Elite Targeted Reach

Premium demographic-targeted mailing

Per Slot$900
36¢/address2,500 addresses

2,500 reference address capacity. Confirm selected recipients, the mailing area and schedule with TownFavorite.

Ideal For

  • Roofing & Remodeling
  • Cosmetic Dentistry
  • Med Spas & Plastic Surgery
  • Luxury Real Estate
  • HVAC Replacement
  • Pools & Solar
  • 2,500 addresses per drop
  • Demographic-targeted addresses
  • Print + postage included
  • 9×12 full-color postcard
Ask About Elite

Reference pricing, not a live quote. Contact TownFavorite to confirm the campaign area, mailing date and availability. Online checkout is currently closed.

New to Direct Mail?

Learn the terms, understand the process, and make a confident decision.

FAQ

Frequently Asked Questions

Everything you need to know before reserving your slot. Can't find your answer? Ask us directly.

What is the difference between Elite Targeted Reach and Community Reach?

They are different products, not just different sizes of the same mailing. Elite Targeted Reach focuses on carefully selected high-income addresses. Community Reach provides broad local coverage using USPS EDDM routes. Elite emphasizes demographic precision; Community emphasizes neighborhood reach. Address counts and display prices are listed above.

Why does the smaller Elite mailing cost more than Community Reach?

Elite pricing reflects demographic selection rather than volume alone. Addresses are selected using income, home value, and demographic profile. Community Reach serves a broader neighborhood audience. The right fit depends on the business, its customers, and its offer; a particular return is not guaranteed.

How do I reserve an ad slot?

Contact TownFavorite with your preferred city and product. We will discuss the campaign area, mailing date, available positions and quote. Online checkout is currently closed; exploring these product cards does not hold a slot or create an order.

Is there a contract or minimum commitment?

A single-drop option does not require a long-term subscription. Ask about multi-drop planning if you want repeated coverage, and confirm all charges, commitments and renewal terms in your written quote before purchasing.

How many businesses share each postcard?

The 9×12 postcard shares space between local advertisers. Placement depends on the campaign's configured layout. The example on the homepage shows how an ad position can look, but it is not an inventory map or a promise of category exclusivity.

When does my first drop mail?

Mailing dates depend on the city, campaign and production requirements. Contact TownFavorite to confirm the schedule and deadlines before planning a time-sensitive offer. This page does not book a mailing date.

What happens after my drop is complete?

Review the responses and sales you can attribute to the mailing using your agreed tracking method. Confirm what campaign reporting is included with TownFavorite before purchasing. No response level, sales result or automatic report is promised by this page.

What is the minimum commitment to get started?

One ad slot for one mailing cycle is the single-drop starting point. A subscription is not required. The displayed product prices are planning references, not live quotes; contact TownFavorite to confirm your campaign and applicable terms.

What's Your ROI on Direct Mail?

Explore how ticket value and close rate shape a campaign's potential return.

Cities We Serve

Explore Birmingham-area city guides. Contact TownFavorite to confirm campaign routes, mailing dates and availability.

Get the Free Direct Mail ROI Guide

Learn how Birmingham businesses estimate their potential ROI with shared postcard campaigns.

Read Guide

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