Question 1

Which direct mail product is right for my business?

Accepted Answer

It depends on your average ticket size and target audience. If your service costs $5,000 or more and targets homeowners or high-income addresses, Elite Targeted Reach (2,500 precision-selected addresses) typically outperforms. If your goal is broad local awareness at a lower cost-per-drop, Community Reach (5,000 EDDM addresses) is the better fit. The quiz scores your specific inputs and returns the single best match.

Question 2

What is the difference between EDDM and targeted mailing?

Accepted Answer

EDDM (Every Door Direct Mail) delivers to every address on a USPS carrier route regardless of demographics. Targeted mailing selects specific addresses based on income, home value, and demographic profile. EDDM is lower cost per piece and better for broad awareness. Targeted mailing costs more per piece but reaches the addresses most likely to buy high-ticket services. TownFavorite offers both: Community Reach uses EDDM routes, Elite Targeted Reach uses demographic selection.

Question 3

How does the postcard quiz recommendation work?

Accepted Answer

The quiz collects 6 inputs: business type, average ticket size, target audience profile, geographic focus, monthly ad budget, and primary goal. A deterministic scoring algorithm weights these inputs and maps your profile to the product designed for it. There is no upsell logic and no affiliate weighting. You get one recommendation with the specific reasoning behind it.

Question 4

Is the quiz recommendation free?

Accepted Answer

Yes. The quiz is completely free, takes 90 seconds, and requires no payment or commitment. You enter your email to receive the recommendation summary, which also includes your matched city's next drop date and available slot count.

Question 5

Can I run direct mail in multiple cities at the same time?

Accepted Answer

Yes. Each city is an independent campaign with its own slot inventory and drop schedule. You can reserve slots in Hoover and Mountain Brook simultaneously. The quiz recommends a product type, not a city. After getting your recommendation, you choose which city or cities to run in from the available coverage area.

Find Your Perfect Match.

How the Scoring Works

You Answer 6 Inputs

Scoring Weights Your Inputs

One Recommendation + Reasoning

Which direct mail product is right for your business?

Direct Mail Coverage Across the Birmingham Metro

Frequently Asked Questions

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