Terms of Service

By accessing or using TownFavorite.com, submitting a lead form, purchasing an ad slot, or entering into a subscription agreement with us, you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the platform.

TownFavorite.com is operated by Jimmy Bearden, based in Hoover, Alabama. References to "TownFavorite," "we," "us," or "our" refer to this business. References to "you" or "advertiser" refer to any individual or business using the platform.

TownFavorite.com is a shared direct mail advertising platform. We produce and mail cooperative 9×12 postcards to residential households in targeted cities across the Birmingham, Alabama metro area. Advertisers purchase one or more ad slots on these postcards. Each postcard carries multiple advertisers from non-competing business categories.

We reserve the right to modify, suspend, or discontinue any aspect of the service at any time with reasonable notice. We will not be liable to you or any third party for any modification, suspension, or discontinuation of the service.

Slot availability. Ad slots are limited per postcard per city. Availability is shown in real time on the platform and is not guaranteed until payment is confirmed. We reserve the right to decline any reservation at our discretion.

Payment. All purchases are processed through Stripe. Payment is due at the time of reservation. Your slot is not confirmed until payment clears. We accept major credit cards. All prices are in US dollars.

Slot assignment. Upon confirmed payment, your slot position (front or back of the postcard, size tier) is locked for the specified campaign drop. Slot positions are assigned on a first-come, first-served basis within each size tier.

Category exclusivity. We do not place two businesses in the same primary category on the same postcard. If a conflict is identified after your purchase, we will contact you to discuss options including a slot on the next available drop or a full refund.

Subscription packages (3-Drop, 6-Drop, and 12-Drop) are prepaid in full at the time of purchase. By purchasing a subscription, you are reserving your slot for the specified number of consecutive campaign drops at the agreed per-drop price.

Slot lock. Your slot position and per-drop price are locked for the full subscription term. We will not increase your price or move your slot during the subscription period.

Design changes. You may update your ad creative between drops at no additional charge. Final artwork must be submitted at least 10 business days before the scheduled mail date for each drop. Failure to submit artwork on time may result in your previous creative being used for that drop.

Cancellation. Subscription packages are non-refundable once the first drop has been scheduled. See our Refund Policy for full details. If you need to pause or cancel before your first drop is scheduled, contact us at hello@townfavorite.com.

You are responsible for providing ad creative that complies with all applicable laws and our content guidelines. We reserve the right to reject any ad creative at our sole discretion. Prohibited content includes but is not limited to:

Content that is false, misleading, or deceptive. Content that infringes on any third party's intellectual property rights. Content that promotes illegal products or services. Content that is obscene, defamatory, or discriminatory. Content that violates any federal, state, or local law or regulation applicable to direct mail advertising.

If we reject your creative, we will notify you and provide an opportunity to submit a revised version. If a compliant creative is not received by the print deadline, your slot may be forfeited without refund. You warrant that you have all necessary rights, licenses, and permissions for any content you submit.

We use USPS Every Door Direct Mail (EDDM) or targeted residential mailing lists to deliver postcards to households in the designated city zones. Mailing quantities and routes are determined by us based on available USPS carrier routes and our operational planning.

We do not guarantee specific delivery dates or that every household in a zone will receive the postcard. USPS delivery timelines are outside our control. We will provide estimated mail dates for each campaign drop and notify you of any significant delays.

Mailing quantities are based on the number of active USPS carrier routes in each city zone at the time of the drop. Quantities may vary slightly between drops as USPS route data is updated.

All content on TownFavorite.com that is not submitted by advertisers - including the platform design, copy, graphics, logos, and software - is owned by TownFavorite and protected by applicable copyright and trademark laws. You may not reproduce, distribute, or create derivative works from our content without our written permission.

By submitting ad creative to us, you grant TownFavorite a non-exclusive, royalty-free license to reproduce, print, and distribute your creative as part of the postcard campaign you have purchased. This license is limited to the specific campaign drop(s) for which you have paid.

To the fullest extent permitted by law, TownFavorite's total liability to you for any claim arising out of or related to these Terms or the service shall not exceed the amount you paid us in the 12 months preceding the claim.

TownFavorite is not liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, loss of data, or loss of business opportunity, even if we have been advised of the possibility of such damages.

We do not guarantee any specific results from your advertising campaign, including response rates, leads, sales, or return on investment. Direct mail performance depends on many factors outside our control, including your offer, creative, and market conditions.

You agree to indemnify, defend, and hold harmless TownFavorite, its owner, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the service, your ad creative, your violation of these Terms, or your violation of any third party's rights.

These Terms are governed by the laws of the State of Alabama, without regard to its conflict of law provisions. Any dispute arising out of or related to these Terms or the service shall be resolved exclusively in the state or federal courts located in Jefferson County, Alabama, and you consent to personal jurisdiction in those courts.

Before initiating any legal action, you agree to contact us at hello@townfavorite.com to attempt to resolve the dispute informally. We will make a good-faith effort to resolve any dispute within 30 days of receiving written notice.

We may update these Terms from time to time. When we make material changes, we will update the "Last updated" date and, where appropriate, notify you by email. Your continued use of the platform after changes are posted constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform.

Questions about these Terms? Contact us at hello@townfavorite.com. We are based in Hoover, Alabama.